When Peugeot had to launch a regional campaign for its new SUV model, the 2008, we were tasked with creating a visual message that could showcase its versatility as a car that is suitable for both urban and rural environments, and as a family-friendly choice. As a result, I was entrusted with the responsibility of crafting a key visual for the regional launch of the Peugeot 2008. As someone who has always enjoyed working with cars, this project was an absolute pleasure to work on. Agency: HOY/ Havas Argentina (2019)

SUV 2008

Citro&euml;n&#39;s announcement of a new C4 Series presented an opportunity for us to propose a unique approach to advertising. We suggested creating a series of posters that would evoke the excitement and anticipation of a new TV or Netflix series launch. By generating buzz online through captivating posters, we aimed to spark curiosity and conversations around the new Citro&euml;n C4. In addition to the poster series, we suggested partnering with local influencers to spread the word about the campaign, leveraging their social media reach to amplify the message and connect with potential buyers in a more personal and engaging way. Agency: HOY/ Havas Argentina (2019)

C4 Special Series

As part of a campaign to highlight the versatility of Total Rubia truck lubricants, we created a visual composition that showcased the various environments in which the product could be used. The idea was to convey a sense of how Total Rubia could be a reliable choice for truck drivers in different scenarios.&nbsp;My role in the project was to bring together the various 3D elements and fine-tune the composition to achieve the desired visual impact. It was an exciting challenge to work on a project that aimed to communicate the benefits of a product through compelling visuals. Agency: HOY/ Havas Argentina (2017) 3D Generalist: <a href="https://www.behance.net/LucaSoma">Lucas Somariva</a>

Rubia

During my time at HOY/Havas agency, I had the opportunity to work on numerous low-funnel campaigns for Peugeot Argentina, where we created materials to showcase their new plans and cars launched every month. These campaigns were focused on providing our audience with all the information they needed to make informed decisions about their car purchases.In order to achieve this, we developed targeted messaging that highlighted the key features of each car model, along with clear pricing and payment plan options. Additionally, we utilized a mix of print, digital, and social media channels to reach our target audience and make sure they were aware of the latest Peugeot launches. Our team was dedicated to delivering high-quality campaigns that not only informed but also engaged and inspired our audience to take action. Agency: HOY/ Havas Argentina (2016&ndash;2019)

Low funnel PGT

Agency: R/GA Buenos Aires (2021)

Scott K&C

Agency: WTF Argentina (2020)

Inca de oro Sour

In 2021, the pandemic hit the film industry hard, forcing filmmakers and writers to get creative with their productions and shooting methods. &nbsp;Director Leo Damario was one such innovator in Argentina, gathering a group of actors to craft the first Latin American lockdown fiction series. Filmed and directed remotely, &quot;Victoria&quot; tells the story of a woman vigilante who aids women in domestic violence situations. Despite the challenging circumstances, the series was a success and is currently streaming on Amazon Prime Video. Here are some artworks that I created for &quot;Victoria&quot;, showcasing its unique style and message.

Victoria- Amazon

Galeno, a health insurance company, launched a new product in 2021 aimed specifically at young people, called &quot;MIO.&quot; To effectively connect with this audience, we utilized visual codes and aesthetics that would appeal to them. Our goal was to create a campaign that not only spoke to the needs of this demographic but also stood out from the clutter of traditional health insurance advertising. Through our innovative approach, we successfully reached and engaged with our desired audience, bringing awareness to the importance of health insurance for young adults. <a href="https://www.galeno.com.ar/planes/plan_joven">https://www.galeno.com.ar/planes/plan_joven</a> Agency: HOY/ Havas Argentina (2019)

Galeno Mio

Back in 2013, the &ldquo;Ojo de Iberoamerica&rdquo; contest challenged participants to come up with an idea for Coca Cola that could also promote a healthier lifestyle. Leveraging the insight that happiness and fun can lead to a healthier life without even realizing it, we developed an idea that utilized only the resources of our student team from start to finish. Despite limited resources, our team was able to create a compelling campaign that effectively conveyed the message that happiness and healthy living go hand in hand.

Hapiness' postcards

When it comes to magazine covers, it&#39;s all about striking the right balance between grabbing attention and communicating the essence of the publication. That was the task at hand when I was approached to create a cover for the debut issue of a new local entertainment magazine called Spicy. To capture the magazine&#39;s blend of high-fashion and playful comedy, we opted for a visual style inspired by Vogue editorials with a tongue-in-cheek twist. The result was a cover that&#39;s both eye-catching and on-brand, perfectly setting the tone for what readers can expect inside.

Spicy Magazine

Doctors Without Borders is an organization that believes in the power of collective action to make a difference in the world. In their latest campaign, they wanted to inspire people from all walks of life to get involved and help those in need. With this goal in mind, we created a striking photo composition ads that featured professionals from various fields, showcasing that everyone can contribute to their cause, regardless of their area of activity or expertise. By highlighting the importance of empathy and compassion, we hope to encourage others to join Doctors Without Borders in their mission to provide essential medical care to those who need it most. Agency: Havas Argentina (2019)

Lawyers w/o borders

Capel, a well-known Chilean beverage brand, was preparing to launch a new Seltzer drink and was in need of a packaging design that would effectively convey the excitement and novelty of this fresh product. After careful consideration and brainstorming, we came up with a sleek and modern design that perfectly captured the essence of this new drink. The final version of the packaging features vibrant colors and playful typography, which effectively convey the sense of fun and adventure that comes with trying a new drink.&nbsp;With this eye-catching design, we&#39;re confident that Capel&#39;s new Seltzer will stand out on the shelves and attract the attention of adventurous consumers looking for a refreshing and exciting new beverage. Agency: WTF Argentina (2020)

Capel Seltzer

As a sponsor of the Argentine speed car championship Super TC 2000, Toyota enlisted our agency to create print ads showcasing the results of their sponsored pilots in each race. These ads not only highlighted the success of the Toyota team, but also showcased the excitement and adrenaline of the Super TC 2000 races. Check out some of the ads we created for this thrilling event. Agency: Dentsu Argentina (2016)

STC 2000 Team

Social media advertising has become an integral part of any brand&#39;s marketing strategy, and the same is true for the Brahma/Ambev beer brand. One of their main selling points is their playful and comedic tone of voice, which helps to increase awareness and drive audience engagement.&nbsp;Here are some examples of social media posts we created to effectively communicate this marketing objective. Agency: Craverolanis Argentina (2014)

Brahma SoMe

In 2012, a group of my friends had a unique and innovative prototype idea that required a video presentation to attract potential investors at Samsonite. The idea was to have a scale inside a suitcase that could measure the weight of your luggage as you packed it, thus preventing you from paying for extra weight when flying on airplanes.Unfortunately, their startup plan did not take off, but I had the opportunity to create a playful and entertaining animation for them. Despite the outcome, it was a fun experience to be involved in their project and witness their creativity and ambition.

Weight System Control

Taglit Birthright is a non-profit educational organization that sponsors free ten-day heritage trips to Israel, Jerusalem, and the Golan Heights for young adults of Jewish heritage aged 18 to 26. Despite having a small budget, they approached us to help raise awareness and donations for their cause.To address their needs, we crafted an engaging and informative infographic poster that captured the attention of their audience. The poster highlighted the various temples spread across Buenos Aires, Argentina, and served as a tool to promote the organization and their mission. By utilizing a playful and informative tone, we were able to create a visual representation of Taglit Birthright&#39;s purpose and increase awareness of their mission. Agency: Newcycle Argentina (2012)

artur ziguratt - creative director