Galeno, a health insurance company, launched a new product in 2021 aimed specifically at young people, called "MIO." To effectively connect with this audience, we utilized visual codes and aesthetics that would appeal to them. Our goal was to create a campaign that not only spoke to the needs of this demographic but also stood out from the clutter of traditional health insurance advertising. Through our innovative approach, we successfully reached and engaged with our desired audience, bringing awareness to the importance of health insurance for young adults.

https://www.galeno.com.ar/planes/plan_joven

Agency: HOY/ Havas Argentina (2019)