What does it sound like when you take the script out of the studio and put it on a roller coaster?We ventured to find out with Parque de la Costa newest radio adWith an audio technician and microphone in hand, our locutor, Eduardo Ferrari, didn&#39;t just read the script &mdash;he lived it; and let the emotions of the ride speak for themselves. Each twist of the 80km/h speed roller coaster was shaken in his voice, bringing an unmatched authenticity to this radio.A genuine slice of the excitement that awaits at Parque de la Costa. Keep an eye out for the making-of video Agency: Ni&ntilde;a /Argentina Awards: 2023 - Diente - Silver - Pieza 2023 - Diente - Silver - No convencional 2023 - Diente - Silver - Uso de audio &amp; dise&ntilde;o de sonido 2023 - Dossier - Gold Pencil - Radio 2024 - Clio Awards - Silver - Audio - Radio 2024 - Clio Awards - Silver - Audio Craft - Performance 2024 - Dossier - Platinum Pencil - Radio 2024 - One Show - Bronce - Craft / Casting 2024 - One Show - Merit - Broadcast / Single 2024 - One Show - Merit - Innovation / Execution in Radio &amp; Audio

Roller Radio Coaster

Gran Dante Cabernet Franc - Dante Robino&nbsp;In an exceptional place at the foot of the Andes mountains, the stars aligned to produce a wine like no other - Dante Robino.As a homage to these celestial origins, all previous Grand Dante labels have featured a prominent astronomer at work.But there was one glaring absence. Not a single label featured a woman astronomer.&nbsp;The launch of a new varietal was the perfect opportunity to correct this.We wanted to feature &Eacute;milie Lefran&ccedil;ais as de la Lande, an astronomer who created a catalogue of thousands of stars and calculated the naval timetables, enabling sailors to determine their latitude and explore new routes. Agency: TombrasNi&ntilde;a

Eclipsed Legacies

Have you ever hit &#39;buy&#39; online and then found yourself stressing about whether your order will actually make it to your home? That&#39;s exactly the challenge we embraced with Tiendamia. Our goal? To transform the common skepticism of &quot;Will it even arrive?&quot; into a confident &quot;Of course, it will!&quot; with our campaign&#39;s promise: &quot;Si, llega&quot; (Yes, it&#39;ll arrive). We noticed a wave of doubt on social media about whether Tiendamia could really deliver. It was time to flip the narrative. Imagine our community manager finding these tweets of uncertainty, framing them, and sending them back with a bold &quot;Si Llega&quot; and some surprise goodies. It was a playful yet powerful way to show we mean business. Agency: Ni&ntilde;a/ ArgentinaAwards: 2023 - Diente - Bronce - Direct

Yes, it arrives!

Like a Pro-Player

Unlike the rest of the world, in Argentina, the LGBTQ Pride March takes place in November in homage to <a href="https://en.wikipedia.org/wiki/March_of_Pride_(Buenos_Aires)" rel="noopener noreferrer" target="_blank">the first LGBT Latin American organization in november 1967, called &quot;Nuestro Mundo&quot;.</a> In that week (November 2019) we worked with Starbucks Coffee Argentina on a beautiful and simple observation:&nbsp;the name on a Starbucks cup. We are not only identifying the cups but also accepting and respecting the name you chose&mdash;the name that represents you&mdash;even before the local government had the law for them to change their names <a href="https://www.instagram.com/p/B4f-BL_nNij/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/p/B4f-BL_nNij/</a> Agency: HOY/ Havas Argentina

I've alwz been Alex

This Halloween, Parque de la Costa turned the lights off and the screams on!<br style="box-sizing: inherit; line-height: inherit !important; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(27, 31, 35); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><br style="box-sizing: inherit; line-height: inherit !important; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(27, 31, 35); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">With the help of a generative image AI, we conjured up some of your favorite scary characters&mdash;think menacing clowns, mummies, ghosts, and even a pumpkin man. But here&#39;s the twist: instead of striking fear into the hearts of visitors, these characters found themselves caught up in the thrill, screaming with delight at the park&#39;s exhilarating roller coasters and attractions. Agency: Ni&ntilde;a/ Argentina

When the Scary Becomes the Scared

Between 2018-2022, the Brazilian government showed little interest in denying or clarifying fake news in their official communications. Instead, most of the times, they relied on the use of Twitter bots and niche WhatsApp/Telegram groups to spread a government-centric narrative that was often exaggerated beyond reality. This led to a period of intense fake news warfare.Despite their best efforts to deny and fact-check the overwhelming amount of fake news, it was still a struggle to provide accurate information to the public. Recognizing the severity of the situation, the digital newspaper &quot;Plural&quot; approached us with a challenge: to come up with an idea that could effectively tackle this awful trend in journalism.After careful consideration, we realized that it would be unwise to attempt to address each and every false claim that emerged online. Instead, we decided to focus on the narrative elements that often made fake news so enticing: fiction and fantasy. That&#39;s when we came up with the &quot;Festival Jacar&eacute;&quot;, a literary contest that aimed to put fiction back in its rightful place and promote the power of storytelling. Making fiction, fiction again. The only rule of the contest was to generate an interesting fiction tale based in some of the latest fake news going around in the internet. We received all the material from a website and announced the winners at June the 30th, 2022 <a href="https://www.plural.jor.br/jacare/" rel="noopener noreferrer" target="_blank">https://www.plural.jor.br/jacare/</a>

Jacare's festival

Every now and then, society revisits a tantalizing debate: will machines eventually replace us? &nbsp;As AI technology leaps forward, this question gains new layers. Imagine a world where AI doesn&#39;t just assist but also leads - taking on roles like lawyers, HR interns, and IT directors. Agency: Ni&ntilde;a Buenos Aires Awards: 2023 - FEPI - Silver - Content 2023 - Dossier - Gold Pencil - Public Relations

A.I. Overload

Peugeot&#39;s latest commercial takes a unique approach to engage with young viewers by inviting them to connect with their younger selves through a simulated WhatsApp audio message. This creative approach stands out from traditional advertising and focuses on personal reflection to capture the attention of young consumers. Agency: DDB/ OPEn Argentina

Drawn to the future

Citro&euml;n&#39;s announcement of a new C4 Series presented an opportunity for us to propose a unique approach to advertising. We suggested creating a series of posters that would evoke the excitement and anticipation of a new TV or Netflix series launch. By generating buzz online through captivating posters, we aimed to spark curiosity and conversations around the new Citro&euml;n C4. In addition to the poster series, we suggested partnering with local influencers to spread the word about the campaign, leveraging their social media reach to amplify the message and connect with potential buyers in a more personal and engaging way. Agency: HOY/ Havas Argentina (2019)

C4 Special Series

Argentina, unfortunately, is one of the countries that most destroys its forests, with more than 15,000 hectares of native forests razed during the quarantine and close to eight million in the last three decades. This alarming situation often goes unnoticed by companies and governments. However, there is still hope. By utilizing a simple Tik Tok hack, we were able to reach the young generation and raise awareness for this cause. It&#39;s important to educate the youth on the importance of preserving our planet&#39;s natural resources, and with their help, we can create a better future for ourselves and for generations to come. Agency: HOY/ Havas Argentina

A bg's problem

Galeno&#39;s latest health insurance campaign sends a strong message that our mental and emotional well-being is just as important as our physical health. The campaign highlights the fact that we all experience difficult moments and that Galeno is there to support us in such times of need. This is an important reminder that good health encompasses both our physical and mental health, and that having a reliable health insurance provider like Galeno can give us the peace of mind we need to face life&#39;s challenges with confidence. Agency: HOY/ Havas Argentina

Feeling good comes first

Doctors Without Borders is an organization that believes in the power of collective action to make a difference in the world. In their latest campaign, they wanted to inspire people from all walks of life to get involved and help those in need. With this goal in mind, we created a striking photo composition ads that featured professionals from various fields, showcasing that everyone can contribute to their cause, regardless of their area of activity or expertise. By highlighting the importance of empathy and compassion, we hope to encourage others to join Doctors Without Borders in their mission to provide essential medical care to those who need it most. Agency: Havas Argentina (2019)

artur ziguratt - creative director