Citroën's announcement of a new C4 Series presented an opportunity for us to propose a unique approach to advertising. We suggested creating a series of posters that would evoke the excitement and anticipation of a new TV or Netflix series launch. By generating buzz online through captivating posters, we aimed to spark curiosity and conversations around the new Citroën C4. In addition to the poster series, we suggested partnering with local influencers to spread the word about the campaign, leveraging their social media reach to amplify the message and connect with potential buyers in a more personal and engaging way.

Agency: HOY/ Havas Argentina (2019)