The Nemuri Sushi restaurant in Argentina approached me to create a new photoshoot for their local store, with a specific vision in mind. They didn&#39;t want your typical food photoshoot, but rather a moody, atmospheric representation of the premium and relaxing environment one can enjoy while savoring their delicious, thoughtfully-selected seafood. In addition to taking the photos, I also retouched them to bring out their best qualities. <a href="https://www.instagram.com/nemuri.sushi/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/nemuri.sushi/</a>

Nemuri Sushi

<a href="https://www.lemon.me/en" rel="noopener noreferrer" target="_blank">Lemon Card</a> is a secure and user-friendly platform that simplifies the process of storing, sending, and receiving bitcoins. This ad campaign was designed to appeal to people who are new to cryptocurrency, hesitant or skeptical to use it. Rather than focusing on the risks of not embracing cryptocurrency, we showcase the benefits of using Lemon Card with a series of horror movie-themed layouts that are visually stunning and engaging. I was asked compose some photos recreating a horror movie aesthetics.

Lemon Cash

Social media has become an integral part of the Starbucks coffee brand&#39;s communication strategy, and their chill tone of voice helps to build awareness and encourage audience interaction. As part of this strategy, we create a variety of social media posts to convey the brand&#39;s marketing objectives. In addition to our regular posts, we also periodically conduct photo shoots and retouching sessions to ensure that their Instagram feed stays fresh and engaging. Agency: HOY by Havas

Starbucks SoMe

Milkaut packs

Doctors Without Borders is an organization that believes in the power of collective action to make a difference in the world. In their latest campaign, they wanted to inspire people from all walks of life to get involved and help those in need. With this goal in mind, we created a striking photo composition ads that featured professionals from various fields, showcasing that everyone can contribute to their cause, regardless of their area of activity or expertise. By highlighting the importance of empathy and compassion, we hope to encourage others to join Doctors Without Borders in their mission to provide essential medical care to those who need it most. Agency: Havas Argentina (2019)

Lawyers w/o borders

When Peugeot had to launch a regional campaign for its new SUV model, the 2008, we were tasked with creating a visual message that could showcase its versatility as a car that is suitable for both urban and rural environments, and as a family-friendly choice. As a result, I was entrusted with the responsibility of crafting a key visual for the regional launch of the Peugeot 2008. As someone who has always enjoyed working with cars, this project was an absolute pleasure to work on. Agency: HOY/ Havas Argentina (2019)

SUV 2008

As part of a campaign to highlight the versatility of Total Rubia truck lubricants, we created a visual composition that showcased the various environments in which the product could be used. The idea was to convey a sense of how Total Rubia could be a reliable choice for truck drivers in different scenarios.&nbsp;My role in the project was to bring together the various 3D elements and fine-tune the composition to achieve the desired visual impact. It was an exciting challenge to work on a project that aimed to communicate the benefits of a product through compelling visuals. Agency: HOY/ Havas Argentina (2017) 3D Generalist: <a href="https://www.behance.net/LucaSoma">Lucas Somariva</a>

Rubia

During my time at HOY/Havas agency, I had the opportunity to work on numerous low-funnel campaigns for Peugeot Argentina, where we created materials to showcase their new plans and cars launched every month. These campaigns were focused on providing our audience with all the information they needed to make informed decisions about their car purchases.In order to achieve this, we developed targeted messaging that highlighted the key features of each car model, along with clear pricing and payment plan options. Additionally, we utilized a mix of print, digital, and social media channels to reach our target audience and make sure they were aware of the latest Peugeot launches. Our team was dedicated to delivering high-quality campaigns that not only informed but also engaged and inspired our audience to take action. Agency: HOY/ Havas Argentina (2016&ndash;2019)

Low funnel PGT

Agency: R/GA Buenos Aires (2021)

Scott K&C

Citro&euml;n&#39;s announcement of a new C4 Series presented an opportunity for us to propose a unique approach to advertising. We suggested creating a series of posters that would evoke the excitement and anticipation of a new TV or Netflix series launch. By generating buzz online through captivating posters, we aimed to spark curiosity and conversations around the new Citro&euml;n C4. In addition to the poster series, we suggested partnering with local influencers to spread the word about the campaign, leveraging their social media reach to amplify the message and connect with potential buyers in a more personal and engaging way. Agency: HOY/ Havas Argentina (2019)

C4 Special Series

Social media advertising has become an integral part of any brand&#39;s marketing strategy, and the same is true for the Brahma/Ambev beer brand. One of their main selling points is their playful and comedic tone of voice, which helps to increase awareness and drive audience engagement.&nbsp;Here are some examples of social media posts we created to effectively communicate this marketing objective. Agency: Craverolanis Argentina (2014)

Brahma SoMe

Analogic tarot

Galeno, a health insurance company, launched a new product in 2021 aimed specifically at young people, called &quot;MIO.&quot; To effectively connect with this audience, we utilized visual codes and aesthetics that would appeal to them. Our goal was to create a campaign that not only spoke to the needs of this demographic but also stood out from the clutter of traditional health insurance advertising. Through our innovative approach, we successfully reached and engaged with our desired audience, bringing awareness to the importance of health insurance for young adults. <a href="https://www.galeno.com.ar/planes/plan_joven">https://www.galeno.com.ar/planes/plan_joven</a> Agency: HOY/ Havas Argentina (2019)

artur ziguratt - creative director