Unlike the rest of the world, in Argentina, the LGBTQ Pride March takes place in November in homage to the first LGBT Latin American organization in november 1967, called "Nuestro Mundo".

In that week (November 2019) we worked with Starbucks Coffee Argentina on a beautiful and simple observation: the name on a Starbucks cup. We are not only identifying the cups but also accepting and respecting the name you chose—the name that represents you—even before the local government had the law for them to change their names

https://www.instagram.com/p/B4f-BL_nNij/

Agency: HOY/ Havas Argentina