artur ziguratt - creative director

Roller Radio Coaster

What does it sound like when you take the script out of the studio and put it on a roller coaster?

We ventured to find out with Parque de la Costa newest radio ad

With an audio technician and microphone in hand, our locutor, Eduardo Ferrari, didn't just read the script —he lived it; and let the emotions of the ride speak for themselves. Each twist of the 80km/h speed roller coaster was shaken in his voice, bringing an unmatched authenticity to this radio.

A genuine slice of the excitement that awaits at Parque de la Costa. Keep an eye out for the making-of video

Agency: Niña /Argentina

Awards:
2023 - Diente - Silver - Pieza
2023 - Diente - Silver - No convencional
2023 - Diente - Silver - Uso de audio & diseño de sonido
2023 - Dossier - Gold Pencil - Radio
2024 - Clio Awards - Silver - Audio - Radio
2024 - Clio Awards - Silver - Audio Craft - Performance
2024 - Dossier - Platinum Pencil - Radio
2024 - One Show - Bronce - Craft / Casting
2024 - One Show - Merit - Broadcast / Single
2024 - One Show - Merit - Innovation / Execution in Radio & Audio