As part of a campaign to highlight the versatility of Total Rubia truck lubricants, we created a visual composition that showcased the various environments in which the product could be used. The idea was to convey a sense of how Total Rubia could be a reliable choice for truck drivers in different scenarios. My role in the project was to bring together the various 3D elements and fine-tune the composition to achieve the desired visual impact. It was an exciting challenge to work on a project that aimed to communicate the benefits of a product through compelling visuals.

Agency: HOY/ Havas Argentina (2017)
3D Generalist: Lucas Somariva