When Peugeot had to launch a regional campaign for its new SUV model, the 2008, we were tasked with creating a visual message that could showcase its versatility as a car that is suitable for both urban and rural environments, and as a family-friendly choice. As a result, I was entrusted with the responsibility of crafting a key visual for the regional launch of the Peugeot 2008. As someone who has always enjoyed working with cars, this project was an absolute pleasure to work on.

Agency: HOY/ Havas Argentina (2019)