During my time at HOY/Havas agency, I had the opportunity to work on numerous low-funnel campaigns for Peugeot Argentina, where we created materials to showcase their new plans and cars launched every month. These campaigns were focused on providing our audience with all the information they needed to make informed decisions about their car purchases.

In order to achieve this, we developed targeted messaging that highlighted the key features of each car model, along with clear pricing and payment plan options. Additionally, we utilized a mix of print, digital, and social media channels to reach our target audience and make sure they were aware of the latest Peugeot launches. Our team was dedicated to delivering high-quality campaigns that not only informed but also engaged and inspired our audience to take action.

Agency: HOY/ Havas Argentina (2016–2019)