Back in 2013, the “Ojo de Iberoamerica” contest challenged participants to come up with an idea for Coca Cola that could also promote a healthier lifestyle. Leveraging the insight that happiness and fun can lead to a healthier life without even realizing it, we developed an idea that utilized only the resources of our student team from start to finish.

Despite limited resources, our team was able to create a compelling campaign that effectively conveyed the message that happiness and healthy living go hand in hand.