artur ziguratt - creative director

Weight System Control

In 2012, a group of my friends had a unique and innovative prototype idea that required a video presentation to attract potential investors at Samsonite. The idea was to have a scale inside a suitcase that could measure the weight of your luggage as you packed it, thus preventing you from paying for extra weight when flying on airplanes.

Unfortunately, their startup plan did not take off, but I had the opportunity to create a playful and entertaining animation for them. Despite the outcome, it was a fun experience to be involved in their project and witness their creativity and ambition.